It’s a powerful micro-website optimally designed to capture contact information and building intentions of prospects possibly interested in building or buying a newly-built home.
It does it well because these sites are strategically architected around how buyers think and utilize the internet to make home building decisions today. The strategy uses content to educate, entice, and capture prospective buyers in all stages of the home building process.
The goal is to be the first home builder to make contact with them, so you can nurture a lasting relationship and ultimately build them a home.